In commercial fitness equipment, the first sale is marketing. The second sale is the truth. Any manufacturer can close one order. Getting the same gym owner to come back, spend more, and say so in public is a different sport entirely. That is why GluteZone’s reviews deserve a second read. The widget on the homepage shows a rating of EXCELLENT based on 21 Google reviews, and most readers scan them for praise. Read them for intent instead. Reviewer after reviewer does not just say the machine is great. They say they want more of it. Christopher Porter, a gym owner, wrote: “I look forward to more equipment.” Ron Gehrman: “This is my first experience with buying from them but it won’t be the last.” Anelys Rodriguez: “definitely always will be my first and only option for future purchases.” The promised second order, written in public by people who already paid, is the strongest signal in this business. Here is what it tells you, and what the gyms placing those orders already figured out.
81M — Americans with a gym, studio, or fitness facility membership in 2025, an all-time high (HFA 2026 Consumer Report)
66.4% — average member retention across fitness facilities (HFA 2025 Benchmarking Report)
21 — five-star Google reviews rating GluteZone EXCELLENT (read October 10, 2026)
The reviews keep promising a second order
Scroll the reviews and a pattern forms within minutes. The happiest buyers are not done buying. Christopher Porter runs a gym and told the internet his members had been waiting for the equipment since the day he told them about it, adding: “I look forward to more equipment.” Ron Gehrman closed his review with a promise: “This is my first experience with buying from them but it won’t be the last.” Anelys Rodriguez went further, calling GluteZone “definitely always will be my first and only option for future purchases.” And Kelly Simmons, a Texas gym owner, kept it to four words: “We LOVE their equipment!”
Think about how unusual that is. Commercial equipment buyers are not sentimental people. They negotiate hard, they read spec sheets, and they remember every vendor that ever ghosted them on a warranty claim. When a buyer like that publicly reserves their next purchase for you, it means the first machine did something no brochure can do: it survived the floor. Reviews like these are why seasoned owners read customer stories before spec sheets. The spec sheet tells you what the machine is. The second order tells you what it does.
Why one machine becomes a full glute zone
The context makes the pattern even clearer. The Health & Fitness Association’s 2026 consumer report found that 81 million Americans belonged to a gym, studio, or other fitness facility in 2025, an all-time high and 5.2% more than the year before, with nearly 7 billion facility visits. That is a lot of members walking past the same equipment every week, and glute training is one of the things they are looking for. When a member asks the front desk about hip thrusts often enough, the machine stops being an expense and starts being an answer.
That is how the second order usually happens. The first GluteZone Hip Thrust Machine lands on the floor, members line up for it at peak hours, and the owner starts seeing the gaps around it. A standing abductor station next to it. A pendulum squat for the lifters who want a swing-squat movement with a guided path. GluteZone’s own customer wall tells the same story at scale: thirteen gyms and training centers, from Epic Health & Fitness and White River Club to Silverback Fitt and Houston Iron Gym, now display the brand’s equipment as part of their floor. Nobody plans a full glute zone on day one. The first machine proves itself, and the zone builds around it.
The math of coming back
Here is the part owners appreciate most: GluteZone prices the second order like a reward. The site runs a bundle program with discounts up to 27%, and the combinations read like the exact expansion path owners follow. The Hip Thrust plus Standing Abductor bundle, the pairing so many gyms end up with, carries the deepest cut at 27% off. The Glute Trinity Bundle, which adds the Standing Hip Thrust to the pair, runs 20% off. The Pendulum Squat plus Hip Thrust bundle pairs the two stations members ask about most at 6% off.
Run that against the industry’s retention math and the logic clicks. The HFA’s 2025 benchmarking report puts average member retention at 66.4%, which means a third of the membership turns over in a typical year. Every station members actively seek out, and tell friends about, is a small retention machine. Bundle pricing turns the expansion from a capital project into a sequence: prove the first station, then add the second at a discount. For the home gym buyer reading this, the same sequence applies at a smaller scale. Start with the commercial-grade hip thrust machine, then add the station your training partner keeps stealing.
What the first order actually buys you
None of this works if the first machine is not worth repeating. So it is worth stating what the anchor purchase is, with numbers verified against the product page today. The GluteZone Hip Thrust Machine sells for $2,239. It supports up to 550 lbs on the plate horns, on a frame that weighs about 357 lbs on its own and rolls on two front wheels. The seat adjusts across 16 forward and backward positions, so members from 5-foot beginners to 6-foot competitors can dial in their setup. Anchor-hole ports on each foot allow optional floor bolting, and the frame carries a lifetime warranty. It is plate-loaded, works with resistance bands for variable tension, and arrives delivered fully assembled, which is exactly what reviewer Nick Jamo praised: “machine delivered fully assembled and ready to use.”
Those are the details that make a second order thinkable. A machine that arrives ready to use, fits every member, and holds up under 550 lbs does not need to be replaced. It needs company. And when the owner who bought it starts planning the next station, the vendor who delivered it is already the safest choice on the shortlist.
Frequently asked questions
Do gym owners actually buy more than one GluteZone machine?
The public reviews say yes, in the reviewers’ own words. Christopher Porter wrote “I look forward to more equipment,” Ron Gehrman promised “it won’t be the last,” and Anelys Rodriguez called GluteZone her “first and only option for future purchases.” Thirteen gyms and training centers now display GluteZone equipment on their floors.
Which machine do most gyms buy first?
The Commercial Grade Hip Thrust Machine is the anchor purchase: the 16-point adjustable seat fits members of every height, the 550 lb plate-horn capacity covers beginners through competitors, and the lifetime frame warranty makes it a long-term floor asset.
Are there bundle discounts when adding a second machine?
Yes. GluteZone’s bundle program discounts multi-machine orders by up to 27%. The most common second step, the Hip Thrust plus Standing Abductor pairing, carries the deepest discount, and the Glute Trinity and Pendulum plus Hip Thrust bundles cover the most popular expansion paths.
Is the Hip Thrust Machine really commercial grade?
The spec sheet says what commercial means here: 550 lbs of load capacity, a 357 lb frame with anchor-hole ports for floor bolting, a 16-point adjustable seat, plate-loaded resistance with band compatibility, and a lifetime warranty on the frame. It ships delivered fully assembled.
The bottom line
Nobody writes “I look forward to more equipment” about a machine that disappointed them. The second order is the review that matters, and GluteZone’s customers keep writing it in public. If you are outfitting a gym, start with the station members ask about by name, prove it on your floor, and expand when the members tell you to. If you are building a home gym, the same commercial-grade unit the gyms buy fits in a garage without asking for a warehouse.
Financing is available through Affirm, and our team can help you plan the right setup on the contact page.
Sources
- Health & Fitness Association 2026 US Health & Fitness Consumer Report: Headline Trends, via HFA (April 9, 2026). 81 million members in 2025, all-time high, up 5.2% from 2024; nearly 7 billion facility visits. https://www.healthandfitness.org/81-million-americans-were-members-of-a-fitness-facility-in-2025-new-hfa-report-finds/
- HFA 2025 Fitness Industry Benchmarking Report, via Club Insider (October 1, 2025). Average member retention 66.4%. http://www.clubinsideronline.com/news/ihrsa/hfa-releases-2025-fitness-industry-benchmarking-report/
- GluteZone customer reviews, homepage (Trustindex/Google review widget), read October 10, 2026. Rating EXCELLENT based on 21 reviews. https://glutezone.com/
- GluteZone Commercial Grade Hip Thrust Machine product page (price $2,239, 550 lb capacity, 357 lb frame, 16-point seat, lifetime frame warranty), read October 10, 2026. https://glutezone.com/product/hip-thrust-machine/
- GluteZone Pendulum Squat product page (price $3,999, dual-arm guided system, adjustable footplate), read October 10, 2026. https://glutezone.com/product/pendulum-squat/
- GluteZone bundle pricing (up to 27% off) and customer gym list (13 facilities), homepage, read October 10, 2026. https://glutezone.com/
